There's no such thing as a boring industry. Just boring branding. Autotrace had the technology of an industry leader. But you wouldn't have known it from their website.

When Apple launched the iPhone in Cosmic Orange, the color was all anyone could talk about. We took note, and built it into Autotrace's new identity as a bold accent against a steady blue, with serif headlines and a soft gray gradient underneath.

The result speaks for itself. Autotrace is winning more enterprise clients than ever, and their competitors don't stand a chance. Better branding means more business.